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Now, I don't have the scientific knowledge to back this up, but I can speak from experience from seeing this happen over my 20 years in the video production industry. Before I became educated about the subject, it occurred to me. I found my very first TV commercial which I led back in college. It popped in my VCR there was nothing but the noise. No video picture.
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9) Be prepared to check out the topic differently. Occasionally writers for web video scripts will be able to bring an altered viewpoint to your narrative and this new perspective might be exactly what's needed.
It pulled out all the tricks in the book - over-animated titles, action shots, psychological winners and screamingly 80's guitar music. The type made you think event video production of hair. The end result was an audience who stopped watching and spent the rest of the night.
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Of course, you're no professional. But do what you can to make the movie more appealing to the audience, make use of animation, splash intro videos, color corrections, subtitles, credit rolls etc..